#1 ; Business Driven Technology

Technology in BusinessWeek and Fortune

Why do we need to study information technology?

The answer is; Information technology is everywhere in business.

THE COMMON DEPARTMENT IN AN ORGANIZATION

Marketing working with other organizational departments

• Organizations typically operate by functional areas or functional silos.
• Functional areas are independent.
• Every functional area has its own systems and communicates with every other functional area.
• Information technology can enable departments to more efficiently and effectively perform their business operations.

INFORMATION TECHNOLOGY BASICS

Information technology (IT)

• A field concerned with the use of technology in managing and processing information.
• Information technology is an important enabler of business success and innovation
• The information technology can deal with the use of electronic computers and computer software.
• It use to convert, store protect, process, transmit and retrieve information securely.

Management Information System (MIS)

• A general name for the business function and academic discipline covering the application of people, technologies and procedures to solve business problem
• MIS is a business function. Similar to Accounting, Finance, Operations and human Resources 

When beginning to learn about information it is important to understand;

ü  Data

ü  Information

ü Business intelligence IT resources

ü  IT cultures

INFORMATION

• Data; raw facts that describe the characteristic of an event

•  Information; data converted into a meaningful and useful context

• Business intelligence; applications and technologies that are used to support decision-making efforts

EXAMPLE OF DATA, INFORMATION AND BUSINESS INTELLIGENT (BI)

Data in an Excel spreadsheet

Data turned into information

Information turned into Business Intelligent

×      People use

×      Information technology to work with

×      Information

- Those three key resources are inextricably linked. If one fails, they all fail.

- The most important, if one fails, then chances are the business will fail.

IT CULTURES

There are 4 organizational information cultures.

         i.            Information-Functional Culture;

Employees use information as a means of exercising influence or power over others.

       ii.            Information-Inquiring Culture;

Employees across departments search for information to better understand the future and align themselves with current trends and new directions.

     iii.            Information-Discovery Culture;

Employees across departments are open to new insights about crisis and radical changes and seek ways to create competitive advantages.

     iv.            Information-Sharing Culture;

Employees across departments trust each other to use information (especially about problems and failures) to improve performance.